Put guests first
Guest validation was introduced to distinguish genuine venue customers from other users.
A venue car park should work for the people visiting the venue.
The place & the problem
Customer spaces were regularly being used by visitors to nearby businesses. The parking problem was becoming part of the hospitality team’s working day.
The decisions behind the model
Guest validation was introduced to distinguish genuine venue customers from other users.
Staff permits addressed the team’s regular parking needs without treating every vehicle the same way.
Paid public parking allowed other users to park under the site’s conditions, alongside the guest arrangements.
One venue. Different arrivals.
Guest validation can prioritise genuine patrons. Clear instructions help customers understand what to do when they arrive.
Illustrative parking model. Actual layout and access arrangements are site-specific.
In everyday operation
Clear signage, parking compliance and local customer support sat around the access model. Venue staff could focus on hospitality rather than deciding which vehicles were authorised.
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